Qatar airways------ Reporting to the Senior Manager, Digital Innovation, you will be responsible for handling the consumer research section of the marketing department to include planning, researching, collecting and assessing accurate consumer behaviour and competitive data to ensure proficiency in planning offline and online marketing activities adequate to our target segment’s profile, lifestyle and attributes. You will be responsible for working ethically in a dynamic working environment with a team spirit and high level of competence. Specific accountabilities include: In collaboration with line manager, responsible for managing the research section of the marketing department with high level of professionalism. Deploy the necessary efforts and practices with internal and external resources to ensure the collected data is clear, authentic, and reliable and professionally contribute to the strategic marketing planning processes. Pick and lead the best practices and methodology to conduct research, collect data, assess result and findings, and present insights & recommendations. Oversee research planning and findings to ensure expected Return on Investment (ROI) is delivered, and the most insightful results are utilised for the benefits of the airline’s marketing strategy and plans. Conduct, in liaison with external and internal parties and under the supervision of the line manager, market research and extract the necessary insights to measure consumers’ behaviour and expectations, digital media consumption habits, and ensure maximum effectiveness in all major digital marketing initiatives. Sustain a consistent search methodology to keep the marketing team up-to-date with recent trends and evolvement in the aviation industry. ABOUT YOU To be successful in this role, you will need a minimum of five years of experience combined with a Bachelors level qualification in Marketing or a related field. You should have a strong understanding of recent marketing trends and environments and be well versed in consumer research methodology development, deployment and assessment. Prior experience working in a multinational company (preferably an airline) would be well regarded.